Social Strategy Consulting
Notice I left out the "media" part
"Media" in social media just refers to all aspects of advertising and doesn't take into consideration the strategy that should go into every social campaign you have. Even if it's tied to your larger marketing goals, social media has its own set of rules. It's imparative to make sure that your social strategy and structure help you accomplish those same goals.
Whether you have a seasoned team or are just putting some structure around a new team, I can help define goals, set strategies or help you decide if an internal social media presence would help boost your company culture.
External Social Strategy
- Defining goals
- Market analysis
- Competitor analysis
- Buyer personas
- Platform identification
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Marketing budgets
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Media mix
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Defining KPI’s
External Social Strategy
Internal
Corporate Social Strategy
Social media can affect your internal audiences just as much as your external ones. It can help you accomplish hiring goals, connect with your employees and grow your company culture.
Internal Corporate
Social Strategy
Campaign Messaging Strategy
Have a specific marketing goal in mind? Making sure that the messaging matches your goals across all of your platforms is essential.
Campaign Messaging Strategy
Small Business Social Strategy
Starting a business is daunting, I get it. I've been there with you. Let me focus on how to get your business out there and you can focus on your passion.
Small Business Social Strategy
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