Digital Marketing Strategy

Let’s face it, digital marketing is complicated.

Things change every single day, tactics have implicit effects on each other and no one seems to understand why things don’t work.

The number one missing piece to an effective marketing campaign is a strategy. You need someone to ask why you’re implementing the chosen tactics, to measure those tactics and to help define what success looks like.

All of this must be done before you spend any time or money on digital marketing.

Whether you need an entire marketing strategy completed or just need to understand what one entails, I’m here to help. This way, you can spend time on the things that matter most to you, caring for your business. Here are some ways I can help:

Digital Marketing Strategy

Defining goals
Market analysis
Competitor analysis
Buyer personas
Platform identification
Marketing budgets
Media mix
Defining KPI’s

Digital Marketing Strategy

Buyer Persona Definition

Defining your buyer personas entails learning who interacts with your product or service the most, what their pain points are and how you help the solve those problems.

Buyer Persona

Definition

Campaign Messaging Strategy

Have a specific marketing goal in mind? Making sure that the messaging matches your goals across all of your platforms is essential.

Campaign Messaging Strategy

Corporate Marketing Team Structure

Just starting a new team or have the shell of one but not sure where to go next? Do you need a visionary to lead the team or an up-and-coming all-star? Let's decide together.